In this BD short take, Joe Escobedo explains how he gets 50% open rates by first testing new content on his least engaged audience, seeing what works, and then sending the optimized content to his most engaged audience.

Watch the rest of the interview here: https://youtu.be/aRaZtD6VzeU

Interview Covers
00:00 Introductions
01:00 Current state of email marketing
02:30 Segmenting audiences
03:50 Splitting campaigns by engagement
06:00 Placement of content
08:00 How A/B testing can help
09:45 Best performing content types

The extended session is available on our website which covers:
14:00 Segmenting by job description
16:00 Does quality of lists impact A/B testing?
19:00 When lawyers want to send campaigns to the whole mailing list
20:30 Best practices for graphics vs text balance
24:25 Auto opt-in vs double opt-in
28:00 How to keep audiences engaged in new campaigns
32:00 Email sending frequency
33:30 Measuring success without using open rates

Connect with Joe on LinkedIn at: https://www.linkedin.com/in/joe-escobedo/

Visit the BD Roundtable at: https://www.bdroundtable.com/posts/improving-your-email-marketing-with-a-b-testing-and-other-tips

Watch the video here >>