We sat down with Niki Lancaster, Head of Creative at Search Laboratory, to give her insights into video trends going into 2023.
Personalisation is going to get bigger in the coming year, especially when it comes to programmatic and the ads that we create for those campaigns.
The launch of Ads creative Studio from Google is going to lead to a higher focus on more data-driven creative. This will ensure that anything we produce from a creative perspective is hyper-personalised to the user journey.
Read our blog to find out more ????
https://www.searchlaboratory.com/2022/12/five-key-digital-marketing-trends-for-2023/?utm_source=youtube&utm_medium=organic&utm_campaign=trends_2023
Watch the video here >>
