Marketdata’s Managing Director, David Charles Whittaker, talk about the data-driven trends in 2023 that every marketer must expect.

Data-driven decisions often deliver a better success rate. Data plays the biggest key in unlocking growth for businesses. This is enabled by the adoption of digital means that can be analysed and measured by businesses, anytime, anywhere.

Some of the biggest Disruptive trends are as follows:
1) Test – and – learn strategies coupled by mass personalization driven by technology
2) New level of measurement – deeper measurements of KPIs and the impact on brand

For brands to excel, a health tracker can be created to measure analyze and grow in every business aspect.

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