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What Email Should You Send to Leads | Email Marketing Strategy 2023

– You can send them industry-specific case studies and use their jargon if you know their industry.
– Showcase your process or behind-the-scenes methodology.
– Share information on what proven systems or steps you take to produce results.
– Always include a call to action to the next stage.
– Plan a Form Abandonment Campaign. This campaign kicks in when your lead doesn’t click-through or book a demo call. Like in e-commerce, visitors do not complete checkout and abandon the site. Such methods can help you re-engage these audiences.

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