Elizabeth Bassett invites students and institutions to dismantle their customer-company relationship to prepare the next generation of graduates for lives of innovation and responsibility. It’s time to stop thinking like customers. Elizabeth Bassett, ‘23, studied Communication, Leadership, and Women & Gender Studies at Hope College in Holland, MI. As a student she founded TEDxHopeCollege to bring local innovation and diversity to a global stage and empower student voices. She now serves McKinsey & Company as a consultant. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Shifting Students to Stakeholders Can Change the World | Elizabeth Bassett | TEDxHopeCollege
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