This video showcases a small experiment conducted to know how the brand has positioned itself in the mind of its audience.
Using its unique marketing strategies, Lay’s has created its image in the Indian potato chips business.
The company has created a competitive advantage by-
•Offering Global as well as local flavors
•Wide availability in the market
•Lots of campaigns
•Celebrity endorsement
#lays #brand #positioning #audience #experiment
Watch the video here >>
