On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider – A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers – The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
How to Create a Full-Funnel B2B Marketing Strategy for 2023.
Too many B2B companies think that GTM strategy is a 40-page document about mission, values, and other corporate fluff nobody cares about.
GTM strategy is being crystal clear about:
– Who are you going to market?
– How are you going to stand out and differentiate your product while resonating with target buyers?
– Where these buyers are searching for professional information and how do they buy?
– How are you going to attract their attention and make them interested in your product?
– What skillset and budget do you need?
– How will you measure the efficacy of your strategy?
While it sounds obvious, most B2B companies I know can’t clearly answer these questions.
Here is the framework we use.
1. Full-funnel analysis and sales pipeline velocity to understand:
– Where we are currently
– What realistic revenue goals can we set
– Weakest stages of the full funnel
– How do we grow currently
2. Market segmentation including:
Revenue from different markets and segments,
Market/vertical segmentation scoring to find the most lucrative…
Watch the video here >>
