
In this episode Dalaney introduces a power brand positioning distinction he’s been obsessing over for 10+ years – Archetypes.
Part 1: The Power of Archetypes
Introduction to the concept of archetypes
Discussion on how archetypes can help businesses differentiate themselves from their competitors and make a lasting impression on customers
Examples of popular brands that have successfully used archetypes in their branding, such as Nike (the Hero archetype) and Apple (the Magician archetype)
Part 2: Understanding Your Brand’s Archetype
Discuss how businesses and people building personal brands can identify their own brand’s archetype and why it’s important to do so
Provide examples of the 12 main archetypes and how they can be applied to different types of businesses
Share some tips for businesses on how to integrate their archetype into their branding, messaging, and marketing efforts
Be sure to follow Dalaney on Instagram:
https://www.instagram.com/dalaney_davis/
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