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Brand Perception & Design | Kruti Shah | TEDxLakhotaLake



In this talk, Kruti (a Brand Identity Designer herself, with a vast experience in Designing & Advertisement) shares how corporations create a Perception through it’s Product Design, Colours & Packaging Kruti Modi Shah, an MBA graduate from Nirma University, is a passionate and innovative brand identity designer with a strong affinity for colours and attention to detail. For the past 8 years, she has pursued her dream of becoming a ‘design entrepreneur,’ combining her business knowledge with artistic thinking. Kruti’s expertise extends to designing identities for over 200 national and international brands. She shares her insights as an expert panelist for business plan assessments at Nirma University and Narsee Monjee Institute of Management Studies, mentoring emerging entrepreneurs across diverse industries. Her influence also spreads through guest sessions at prestigious universities, interviews, podcasts on branding, and entrepreneurship. Furthermore, her case study on design has…

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