An overwhelming 90% of startups will fail with 10% of them shuttering within the first year despite the proliferation of programs designed to mentor and support founders. Entrepreneurship scholar Susan Cohen shares research pointing to ways founders can more effectively process and apply advice proffered to increase the likelihood of startup success.

Findings referenced in the talk are based on research from:
Ben Hallen, University of Washington, Chris Bingham, University of North Carolina, Siobhan O’Mahony, Boston University and Amisha Miller, New York University

Cohen SL, Bingham CB, Hallen BL. 2019. The role of accelerator designs in mitigating bounded rationality in new ventures. Administrative Science Quarterly 64(1): 810–854. https://journals.sagepub.com/doi/full/10.1177/0001839218782131

Miller A, O’Mahony S, Cohen SL. 2023. Opening the Aperture: Explaining the Complementary Roles of Advice and Testing When Forming Entrepreneurial Strategy. Organization Science….

Watch the video here >>