The Visionary Chronicles Podcast

CHRONICLE: January 18th, 2023

“Just say NO to COMMODITY!”
                                                Tom Peters, The Circle of Innovation

Content from…

The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands
Readers Favorite Award Winner! Top Non-fiction, Marketing Genre Business Book
Amazon Bestseller!

Premium Positioning | Finding your Brand Positioning

Positioning is a cornerstone piece of defining your brand strategy. Having described your brand’s position in the marketplace, you will have determined your point of difference vs. your competition, how future products will enter your selected distribution channel, and what type of products will fit into your portfolio.

Each of these foundational questions is part of your positioning strategy. Within each question are deep-rooted answers which will direct your path as you move forward.

With Positioning, you are…

Watch the video here >>