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What is an open rate? Email Marketing 101

This video an email marketing 101 intro to the topic of open rates. If you are an email marketer, you should listen to this four-minute explanation of an open rate.

This email open-rate video may not be like every other open-rate email video, but this video includes some commentary that may not be widely discussed by email marketers.

Here is a link to blog article that further elaborates this message:

In this video, Andrew Kordek of iPost explains to you what an open rate is in terms of email marketing. Many email marketers may find it hard to avoid referring to open rates when trying to determine the effectiveness of their email marketing program.

If you’ve been wondering why open rates vary between email service providers and why open rates are calculated differently, this video should be very informative to you.

#Email #OpenRate #emailtips #iPost

Watch the video here >>


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