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Video Marketing Tips To Boost Email Marketing Conversions With Video Content [4 UNIQUE STRATEGIES]



Learn 4 UNIQUE video marketing strategies to BOOST EMAIL CONVERSIONS when you embed videos in email marketing.

Is it a good idea to embed videos in your email marketing campaigns? It depends. In this video, you’ll learn with examples when it is better to embed videos in email campaigns and when it is better to send contacts to a video landing page when they click on the video thumbnail.

Email Marketing And Video Marketing To BOOST EMAIL CONVERSIONS [EXAMPLES]

Video marketing studies show that using video in email marketing campaigns can help you increase the email click-through rate (CTR) by 300%. Also, it seems that using the word “video” in your email subject lines can increase open rates by 19%, and emails with video reduce unsubscribes by 25%!

With this, it seems that adding video to your email marketing campaigns makes total sense. The key, however, is how and when to do it.

There are different ways to add a video to an email:

1) Playing the video in the email itself. This is the one most people refer to when they talk about embedding videos in email campaigns.
2) Attaching the video file to the email. This is not a good idea. Video files are often heavy and email clients and servers can see the email as spammy. This is something you want to avoid. Also, it delivers the wrong user experience and this can damage your email conversions.
3) Using animated GIFs from videos. This option is similar to embedding the video and often goes along with this one….

Watch the video here >>

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