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Top 5 Mistakes CPG Brands Make When Positioning Their Brand

We understand the challenges that CPG brands face when it comes to positioning themselves in a crowded market. With so many products vying for consumers’ attention, it can be tough to stand out and create a distinct identity. Finding the right positioning strategy that resonates with your target audience while differentiating yourself from competitors is no easy task. But fear not! We’re here to help you navigate these challenges and unlock the full potential of your brand.

We sat down with Kristine Carey, the owner of Brand Guide and positioning expert. We’ve worked with Kristine numerous times before, and we’re thrilled to have her here to share the top four mistakes she’s noticed brands making.

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