Thursday, June 1, 2023
HomeSocial Media Marketing (SMM)52 Snapchat Statistics That Matter to Marketers in 2023

52 Snapchat Statistics That Matter to Marketers in 2023

While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note.

Sure, it’s full of silly filters and effects, but under the bells and whistles, Snapchat is a powerful tool for brands that want to connect with their audiences in fun and engaging ways.

If you’re considering using Snapchat for business, it’s time to get familiar with the latest Snapchat stats. Knowledge is power, after all. So get ready to track essential Snapchat age statistics, familiarize yourself with the most up-to-date Snapchat business stats, and dig in deep with interesting facts about the social media platform. With these numbers in hand, you’ll be ready to take your social media marketing strategy to the next level.

Here are all the Snapchat usage statistics you need to make social media a (wait for it!) snap in 2023.

Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

General Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at…

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By: Stacey McLachlan


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