If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media.
In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.
But you’re probably here because you are a savvy real estate agent looking for intel on the best ways to serve your home hunters, so… welcome! Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics.
(And when you’re done studying and ready to dive into creating content, we’ve got 26 real-estate social media content ideas right here to get you started.)
Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.
1. There are 4.76 billion social media users around the globe
Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see…
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By: Stacey McLachlan