New year, new SEO trends. The complex landscape of SEO is often made more complicated by algorithm updates, new tools, and creative approaches that make one strategy moot and replace it with another.
If I’m getting ahead of myself, or if you don’t know quite what I’m talking about, you’re not alone: with so many ranking factors to consider, and some vagueness around what exactly causes one property to outrank another on Google (or if they rolled out an update last weekend or not), it can be difficult to keep track of what’s worth paying attention to in SEO – or what’s worth keeping in your strategy.
In this article, I’ll take a look at why keeping up with SEO trends matters, what’s new to SEO in 2023, and how trends can impact foundational SEO strategies.
What is SEO?
Search Engine Optimization (SEO) is the process of improving your website (and other owned online properties) to increase its visibility in search results – or, where it ranks.
What may be a more important question is: why does SEO matter? SEO matters because, without an effective strategy, your website is unlikely to rank in search results, regardless of how much you may have to offer. With nearly 70% of online experiences starting with a search engine, showing up in results can give you a much greater reach and expand your audience and customer base. What’s more, simply ranking for a keyword is not enough. The #1 organic result is 10 times more likely to receive a click compared to…
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By: Kate Coleman
