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How to Use Google My Business to Generate Leads

Creating a listing on Google can increase a business’ online exposure, but that alone isn’t enough to generate more leads.

Google currently holds a 78 percent majority in the search engine market. That’s a massive pool of potential leads. So how do you tap into it?

In this guide, we’ll go over a few ways to attract more leads and get the most out of your Google My Business account by taking these steps:

  1. Connect Google My Business with Google Analytics.
  2. Track leads through GMB Insights.
  3. Optimize a listing for lead capture.

1. Using Google Analytics with GMB

Using urchin tracking module (UTM) codes can help you accurately track how much traffic comes from a GMB listing to the main domain on a business website. Here’s how to set it up.

You can list a website for each location on a GMB listing. Users see this as that “Website” button on a GMB and map listing. It looks like this:

google business generate leads

Or this:

google business generate leads

Some marketers use this to link back to the brand’s homepage. Don’t make the same mistake.

Instead, link to the location page for that location and include a UTM parameter, which looks like this:

With that URL you can segment any traffic that comes through the GMB listing and see its effectiveness by the number of Google Analytics goals they trigger.

Some example goals include the number of reservations, menu views, and take out orders placed.

GMB users can create these custom URLs…

Read the complete post here >>

By: Migs Bassig


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