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Is it possible?
Can you increase your revenue by teaching customers to write reviews?
It sounds ridiculous.
But what does the data say? A Womply study of more than 200K businesses confirms this. They found that “Businesses with more reviews (than the average) across sites generate 54% more revenue. Businesses that respond to reviews average 35% more revenue.”
That’s 89% more revenue!
If you’re a regular reader, you know how to request, monitor, manage, and promote reviews. But what about training customers to write a review?
Is that possible?
As you’ll soon see, it’s a straightforward process you can use to boost revenue on demand.
Why your customers need you to train them
Research shows that 70% of customers will leave a review for your business if asked. This is great news, but it comes with a hidden caveat. These customers are willing to write a review for your business, but it doesn’t mean they will. We also don’t know if their reviews are positive or negative.
These are obvious problems.
There’s a hidden problem, though. Your customers may not know what to say. In fact, it’s likely that a large number of customers may ghost your review requests simply because they’re unsure about what to say and too embarrassed to admit it.
They’ll never tell you.
Another subset of customers may feel that it will take a lot of time to sit down and think about…
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By: Andrew McDermott
