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Are your clients ready for Google’s ‘Helpful Content Update?’

Reading Time: 7 minutes

It’s the end of the line. 

On August 22nd, 2022, Google began rolling out its Helpful Content Update. It’s an ongoing effort by Google to reward sites that are genuinely helpful (and punish those that aren’t). 

Sounds great, right? 

It may not be for your agency clients. Here’s the thing, Google’s reward system has changed. Sites that fall in line with this new update will receive the lion’s share of the rewards – better rankings, more visibility, and excellent click-through rates.  

Why agencies and clients should care about the Helpful Content Update

Google defined its goals and stated why this update is being applied. 

“This is an ongoing, automated, sitewide ranking signal that’s designed to separate content that’s objectively helpful to searchers vs. search engine first content that places people second. According to Google,  “the helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.”

What do they mean? 

Well, let’s imagine that your agency has two clients in the sportswear industry. 

XYZ Corp. creates content that reads like this: 

“We make the best long sleeve compression shirts for men, and the best long sleeve compression shirts for women. We also make…

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By: Andrew McDermott


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