Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from.
Here’s why:
- 84% of buyers want to be treated like actual people, not numbers
- 82% say they want brand values to align with their own
- 73% say they’re more likely to buy when they love the brand
To build the type of emotional connection (yes, even for business buyers) your customers now seek, you need an authentic brand personality that exemplifies who you are.
Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course.
If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand.
But honestly, we’re not totally joking here — some experts suggest that the Hogwarts Sorting Hat is just as accurate (and even more consistent) than the Myers-Briggs test for understanding personality traits.
And when you know your true personality, you can embrace it and be more authentically you as you engage with your audience.
So — is your brand a brave, determined Gryffindor? A wise and brainy Ravenclaw? A trustworthy and hardworking Hufflepuff? Or a shrewd, ambitious Slytherin?
You’re about to find out!
The Content Marketer…
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By: Erin McShea
