Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy.
Content, audience, schedules, channels, KPIs — where do you even start?
Our advice: take it one step at a time. Start with what’s most important, and build on each step until you’re ready to launch an intentional, strategic plan that will drive ROI for your brand.
We’ve created a step-by-step guide you can follow to create and execute your digital content strategy right away.
Quick Takeaways
- Audience should be #1 priority for any digital content plan.
- Setting clear goals and measurable KPIs makes it easier to evaluate progress.
- An annual content plan forces an always-on marketing approach
- Test, measure, and focus on the things that work to drive marketing ROI
8 Steps to Launching Your Digital Content Strategy
Think Audience-First
Who are you creating your content for? This should be the first question every marketing team asks themselves when developing a digital content strategy.
Hint: the answer is never for your own executives.
It’s tempting to create content that touts all the really great things about your company, but that’s why you have a sales team.
Content marketing, when it’s done the right way, steers away from over-selling the brand. Instead, it focuses on consistent, quality content…
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By: Michael Brenner
