Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to success, no matter what the undertaking might be. When representing properties in the upper tier, being fully prepared is critical in order to successfully list, market, and sell luxury homes.
The ability to focus on the story you wish to convey requires an in-depth understanding of the market, the message, and the tools available to tell your story.
In a recent episode of our Estate of Mind podcast, Tami Simms discussed what goes into effectively marketing luxury listings, and highlighted a three-step plan for success in today’s luxury market. With luxury homes still in high demand, be sure to incorporate the most up-to-date techniques for delivering the best possible experience to your client. Be creative and plan strategically to manage time spent on market, calling on all your available resources to develop a comprehensive marketing plan that can easily adapt to changing conditions.
Let’s take a look at the three steps luxury real estate professionals should always take when marketing luxury listings.
Marketing Luxury Listings: Prepare, Prepare, Prepare
Remember, no marketing strategy can overcome common pitfalls that include improper pricing or a low-quality presentation. Tami advises clients to think about the…
By: the Institute
