With so much talk about the benefits of search engine optimization for healthcare websites, we often lose sight of the dangers of over-optimization. Too many website owners are unaware they can overdo SEO. It happens all the time.
For example, some websites have multiple pages about the same topic. Site owners think repeating the same keywords and content will help them rank better. They think more is better. However, the opposite is true. Google will penalize the overused content and reduce the offending website’s ranking. And that’s just one of the many over-optimization tactics website owners use.
In this article, we share some of the most common over-optimization issues we face when we audit healthcare websites. We see these issues on nearly every healthcare site we audit. We’ll also give you some tips on how to avoid them and maintain better Google rankings.
10 Ways to Ruin Your Google Ranking
There are dozens of ways to ruin your Google page ranking. As a busy healthcare provider, you might find it difficult, if not impossible, to keep up with Google’s frequent algorithm updates. Just understand that Google does everything to provide more relevant search results for users. Users who could be your future patients.
For this article, we’ll focus on ten of the most common over-optimization errors committed by healthcare websites. So, let’s dive in…
1. Keyword Stuffing
Read your web content. Does it read like a word salad? If so, it’s over-optimized. Your…
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By: Sharon Mason Parker