Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about your services to your local community? Does it include doctor bios and location pages?
Higher Google search rankings give you and your practice the opportunity to be found by more potential new patients. You can enhance your ranking in countless ways, including site speed, mobile optimization, strong blog content, and service pages. Another way you can improve your ranking is by creating provider bio pages and location pages.
In this article, we’ll explore what bio and location pages are, what to include, and how adding them can boost your SEO and benefit your practice. You’ll learn why these pages are so important to your SEO strategy, and how you can create effective bio or location pages for your medical website.
How To Create An Effective Doctor Bio Page
Your doctor bio introduces you to your patients. It answers their most common questions about you as a prospective care provider. It should also share your philosophy of patient care and distinguish you from other doctors in your area. With that in mind, here are the basic elements you should include in each bio:
- An up-to-date, professional headshot
- An overview of your educational background, credentials, and qualifications
- Your medical specialties and areas of expertise
- Humanizing details about your personal hobbies and…
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By: Sharon Mason Parker
