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“The Top 11 Must-See Updates from Google Marketing Live”


Summary (H2)

Google Marketing Live is an annual event hosted by Google where marketers and advertisers around the world get to see the company’s latest product updates and upcoming trends. This year’s event was held virtually due to the pandemic and saw the introduction of some exciting new features in Google Ads, including automation and machine learning tools.

One of the notable announcements was the introduction of Ads Recommendations, which uses machine learning to suggest improvements to campaigns and ad groups. Google also introduced Performance Max campaigns, a new campaign type that extends beyond search and display ads to include YouTube, Discover, and Gmail. Other key announcements include updates to Google Analytics, better privacy controls for users, and improvements to local services ads.

FAQ (H2)

1. What is Google Marketing Live?
Google Marketing Live is an annual event hosted by Google where marketers and advertisers get to learn about the latest product updates and trends. The event showcases new features in Google Ads, Analytics, and other Google services.

2. What are Ads Recommendations?
Ads Recommendations is a new feature in Google Ads that uses machine learning to suggest improvements to campaigns and ad groups. This feature can help advertisers optimize their campaigns and improve performance.

3. What are Performance Max campaigns?
Performance Max campaigns is a new campaign type in Google Ads that extends beyond search and display ads to include YouTube, Discover, and Gmail. Advertisers can use Performance Max campaigns to reach a wider audience and drive more conversions.

4. What are Local Services Ads?
Local Services Ads is a service offered by Google that connects local service providers with customers. This service is available in select countries and allows businesses to advertise their services on Google and receive leads from potential customers.

Above blog is inspired from this article >>

By: Stephanie Heitman

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