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New trends in digital marketing for Gen Z marketing 2022

Gen Z generation is the most racially and ethnically diverse generation ever. In India, Gen-Z comprises roughly 475 million people or about 27 per cent of the country’s overall population. They are young, digitally savvy, and socially conscious. The gen z generation has grown up with smartphones, the Internet, and social media, therefore are no longer bound to any particular location or platform. This audience group has access to a wide range of content. Brands need to make their commercials digestible on social media to stand out. They are more likely to support new trends in digital marketing and brands with clear values, are welcoming to all people, and have a vibrant online community.

Gen Z marketing calls for more than just product sales. You have anything from 6 to 8 seconds to engage this audience because studies have indicated that they have a short attention span. Your brand’s uniqueness determines how long it stays in the minds of people.. When creating the social…

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