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HomeLatest TrendsElevate B2B Marketing News: B2B Influencer Benchmarks, Top Data Leader Priorities Report,...

Elevate B2B Marketing News: B2B Influencer Benchmarks, Top Data Leader Priorities Report, & Microsoft’s AI Ad Insights

2023 March 17 MarketingCharts Chart

Creative Services Professionals Are Most Concerned About AI
23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while 12 percent of advertising executives said they are concerned about AI taking their jobs — three of several findings of interest to B2B marketers contained in newly-published survey data. MediaPost

Google rolled out new site names, favicon and sponsored label on desktop search
Search giant Google has released a search update that displays an array of additional website information within desktop search, including a secondary website name element, icon images, and more, along with more prominent advertising labels in mobile search results, Google recently announced, presenting new SEO options for B2B marketers. Search Engine Land

B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
B2B brands have increasingly found success using nano and micro influencers with fewer but more focused followers than traditional high-profile influencers, while patience in developing influencer relationships can reap long-term rewards, as MarketingProfs explored recently with Mike Allton of Agorapulse. MarketingProfs

[bctt tweet=”“In the business world, we have found, particularly recently, that working with nano and micro influencers…
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By: Lane Ellis


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