Content marketing is picking up momentum with small business owners. According to eMarketer, 74% of small business marketers increased their content marketing efforts in 2021 . Every small business serves a long-tail niche audience that can be targeted with content that resonates with them.
You simply cannot post a 5-page website, leave it alone for months (or even years), and expect to see any results in the form of online leads and customers. Content marketing takes time and effort, along with the willingness to learn, and yes, even fail.
So what can small business owners and marketers do with their content marketing to increase sales? Here are 5 five great ways you can leverage content for driving more online leads and sales.
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