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5 Digital Marketing Trends in Australia for 2022 | INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™



#iidm #Digitalmarketing #Trends

Hi, my name is Dylan O’Leary from the International Institute of Digital Marketing

Perhaps as much as any other, marketing is an industry that is always changing. Thus, in this relatively new year, it will be helpful to look at the trends to keep up with. Here are five digital marketing trends in Australia to keep an eye on for 2022.

First is personalization

Consumers want to be sold on products and ultimately be guided to goods that they know align with their values.

The second is Video Marketing

Tiktok, Reels. Video content is king right now. Video content can boost engagement by starting conversations and encouraging comments and discussion. High-quality videos can also increase your website’s search function optimization.

Third, we have streamers as influencers

Advertisers should understand the average stream viewer. Most are young and male, but that demographic is also changing rather quickly. So what kind of marketing is…

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