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How to build a successful brand | Sanam Kapoor | TEDxPDEU

Who doesn’t love pizza? But do you know what it takes to become one of the most successful pizza franchises in an extremely competitive market like India? Here’s Sanam Kapoor sharing his secrets of creating the legacy of La Pinoz – the fastest growing pizza place in the country! Keep watching to know more. Sanam Kapoor opened his very first pizzeria in his hometown Chandigarh back in 2011 and has created a pizza place that has become everyone’s favourite. Inspired by his own search for delicious pizza options, he started to wonder if there was a better way of doing pizza – and business. The last thing the world needed was another pizzeria, but maybe this one could be different. Maybe with this one, everyone could get exactly what they wanted, made fresh on demand. It all started sounding pretty great, and soon Sanam was opening the first La Pinoz in City Beautiful. Sanam Kapoor is a fantastic entrepreneur with an ability to understand exactly what customer demands. Full of…

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