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HomeBrand BuildingHow brands influence your life | Cătălina Țurcanu | TEDxValeaTrandafirilor

How brands influence your life | Cătălina Țurcanu | TEDxValeaTrandafirilor

The iPhone is just a smartphone, Levi’s are just jeans and Birkin is just a bag. Yet people go out of their way to buy these specific products. As much as we want to believe our purchasing decisions are 100% rational, that is, in fact, very far from the truth.
How do the big brands influence our behavior beyond the point of sale and what can we do, as consumers, to make smarter purchasing decisions? Călălina is passionate about marketing and communications and has dedicated the past years of her life to studying and building strong international brands. Being a young CEO the author of multiple marketing campaigns globally, Catalina will take us on the other side of the spectrum, sharing with us the behind the scenes of successful advertising. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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