Introduction to Franchise Marketing

Franchising is all about consistency, but consistency is a two-way street.

While franchisors must create a profitable brand and business model that can be easily replicated, franchisees must help maintain brand reputation in order for it to retain its value.

Few things are worse for franchisors than franchisees who damage public perception of their brand. Yet protecting against this is increasingly difficult in today’s digital world.
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WHAT IS FRANCHISE MARKETING?

Franchise marketing is the process of advertising your franchise to ideal customers through traditional and digital marketing methods.

Marketing a franchise business is more challenging than marketing a single business since you have to guarantee that brand consistency is maintained throughout your marketing strategy.

Therefore, as a franchisor, you’ll be responsible for coordinating your brand’s marketing efforts across multiple marketing platforms and multiple geographical locations.
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FRANCHISE MARKETING STRATEGIES :

1. Social media marketing
As a franchisor, you’re managing multiple locations, so customer care should be a major priority. As such, social media is critical for listening to your customers and responding to their complaints and queries.

2. Content marketing
Content marketing involves creating and sharing online material, including blog posts, videos, and social media posts.

This form of marketing is less in-your-face than paid advertising and…

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