Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere.
But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today.
So, what’s the “right” way to use AI in email marketing? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI.
- The journey to modern day AI
- How is AI regulated today?
- Guiding principles: Using AI in email marketing responsibly
The journey to modern day AI
Big tech companies are going all in on AI and it’s shaping the world of marketing. For better or for worse.
How did we get here?
While AI has been around for a while, the release of DALL-E 2 and ChatGPT in 2022 were catalysts to the AI arms race. ChatGPT even set records for being the fastest-growing consumer application in history. The release of these two generative AI tools made advanced AI more widely available to the public, and made us “part of the world’s largest beta test”… while simultaneously unveiling its flaws.
The most prevalent concerns around AI include:
- Privacy and surveillance
- Bias and discrimination
- Inaccurate data
- Copyright infringement
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By: Kim Huang