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A/B testing in email marketing: How to send split test campaign with MailerLite



In this video, you will learn what “email split testing” is in email marketing and how to do it with MailerLite. Email split testing (A/B testing) allows you to test different versions of your email campaign to see which one performs better. You can test different subject lines, content, or sender name information.

We cover:
– A/B testing and its benefits
– How to create an A/B split test email campaign
– How to optimize the setting for the best results

Ready to A/B test your newsletters? Let’s go!

Sign up with MailerLite to try A/B email split testing and all our features for free: https://www.mailerlite.com/signup.

This video is also included in our MailerLite Academy ????‍???? Become a certified Email Marketing Expert and acquire a full range of skills that can improve your overall marketing strategy and campaign performance. Enroll for free here → https://academy.mailerlite.com/

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