In this video, you will learn what “email split testing” is in email marketing and how to do it with MailerLite. Email split testing (A/B testing) allows you to test different versions of your email campaign to see which one performs better. You can test different subject lines, content, or sender name information.
We cover:
– A/B testing and its benefits
– How to create an A/B split test email campaign
– How to optimize the setting for the best results
Ready to A/B test your newsletters? Let’s go!
Sign up with MailerLite to try A/B email split testing and all our features for free: https://www.mailerlite.com/signup.
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Thank you so much for such a helpful and succinct video! ???????????? Until I watched your tutorial, I didn't realize we could change the percentage of our A/B testing group by moving the slider on the page!