Welcome to this comprehensive digital marketing tutorial for beginners. In this video, we will cover the basics of digital marketing, including what it is, why it is important, and how it works. We will also explore the different types of digital marketing and the tools and techniques used to measure the success of a digital marketing campaign.
Digital marketing is the process of promoting a product, service, or brand using digital channels such as search engines, social media platforms, email, and SMS/WhatsApp. It involves creating and delivering content that resonates with your target audience, attracting them to your website, and converting them into loyal customers.
In the first part of this tutorial, we discuss what digital marketing is and why it is crucial for businesses of all sizes. With the increasing importance of online channels, digital marketing has become an essential tool to reach and engage with your target audience effectively and efficiently. It provides numerous benefits, such as increased brand awareness, customer engagement, and higher ROI.
We then delve into the size of the digital marketing industry, which has grown to over $300 billion globally. We compare traditional marketing methods with digital marketing, highlighting the advantages of the latter, such as cost-effectiveness, targeting, and measurability.
In the next part of the video, we explore the various types of digital marketing, including search engine optimization (SEO), social…
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