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HomeBrand BuildingCreativity, Confidence and Identity | Yvonne Telford | TEDxSuttonHighSchoolGDST

Creativity, Confidence and Identity | Yvonne Telford | TEDxSuttonHighSchoolGDST

Using her personal stories, Yvonne Telford shares her journey on how she lost the ability to be herself at a young age. She later discovered her true self at the age of 40. She is still on that journey. After her first child started school, Yvonne felt it was time she followed her childhood dream of owning a shop that sold fabulous clothes to women. Clothes that would make women feel great about themselves. From the very beginning, the core focus of Kemi Telford has always been on the people involved from the manufacturers to the staff, to the customers. The aim of Kemi Telford is to make sure that everyone who the brand meets are seen and acknowledged. Yvonne feels if people are seen and acknowledged then every other important thing will fall into place. She strongly believes that we must put people first. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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