For businesses, it’s crucial to establish a sense of brand trust among their audience. And a few of the ways we do it is by maintaining authenticity in communication and ensuring that the consumer can relate to your brand voice.
The majority of consumers check the experience of other buyers before considering a purchase. Hence, 88% of consumers trust online reviews as much as personal recommendations. Thus, positive product reviews online are what your brand should strive for. So, brands incline on providing quality service and thoughtful products for a seamless consumer experience.
Moreover, the importance of reviews is actively increasing today because reviews can give your brand a face and a human factor that the target audience will remember. For a customer, another buyer’s experience and testimonial are more likely to stick in their minds than a brand’s USP. That’s because their problems can be similar and that may be what the product/brand solves. Testimonials…
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