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The SIMPLEST Brand Strategy Research Process (4-Steps)



Brand Strategy Research: The first thing you need to do to create a solid brand strategy for your brand as a business or a creator is to learn as much as you can about the brand.

This is the same exact step-by-step brand strategy research process that I followed to do brand strategy for Chillhop Music, VideoAsk, and Aulart.

Following these 4 simple steps to research the brand will put you in a solid position to start defining a strategy for it.

– Chapters –
00:00 – Into
00:31 – The Company
08:57 – The Community
13:22 – The Competition
15:02 – The Culture
19:16 – VOTE for the next topic!

How is your process different? ????

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