The law of authority is the building block of trust.
Growing up, we trust our parents, our teachers and doctors.
They’re authority is a signal, they have the answers.
Here’s how to use it
Hold back on advice, It doesn’t hold the authority you think it does.
Instead ask questions, It puts them on the spot and by default you in a position of strength,
More questions turns up the heat and you’re Authority.
Your authority is the signal they can trust you and it removes the biggest barrier to purchase.
So remember to demonstrate all authority, less advice, more questions,
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#shorts #brandstrategy #brandauthority
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Thank you very much for this sir
Thank you for all the tips you have been sharing lately! Very valuable!
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