Thursday, June 1, 2023
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How To Use The Law Of Authority In Branding



The law of authority is the building block of trust.

Growing up, we trust our parents, our teachers and doctors.

They’re authority is a signal, they have the answers.

Here’s how to use it

Hold back on advice, It doesn’t hold the authority you think it does.

Instead ask questions, It puts them on the spot and by default you in a position of strength,

More questions turns up the heat and you’re Authority.

Your authority is the signal they can trust you and it removes the biggest barrier to purchase.

So remember to demonstrate all authority, less advice, more questions,

Follow for more branding tips.

#shorts #brandstrategy #brandauthority

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