Thursday, June 1, 2023
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8 Steps to Create Your Influencer Marketing Strategy

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Are you interested in using influencer marketing to grow your business? In this video, we will be going over the 8 steps you need to follow to create a successful influencer marketing strategy.


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Want To Create An Influencer Marketing Strategy For Your Brand?

The influencer marketing industry is expected to hit $13.8 billion by 2022.

So what is influencer marketing exactly? How do…

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  1. Great overview for brands looking to break into influencer marketing! On the platform side, I'd definitely point out that certain features appeal to certain groups. The larger brands using influencers typically would rely on management tools, whereas the smaller ones should focus more on discovery and analytics. We'd definitely place a large emphasis on influencer authenticity above all else, just to minimize risk when jumping into a collaboration!

  2. Always collaborate with the optimal influencers for your market plan, having the wrong influencers can be inefficient especially if they're not that willing to collab with you, so always make sure to gauge this mutual interest and benefit as it goes both ways. I recommend streamlining the process of finding said influencers via collab tools such as the one in phlanx

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