Thursday, June 13, 2024
HomeBrand BuildingBrand Building 101: Orion Brown's Process for Building a Strong Brand

Brand Building 101: Orion Brown’s Process for Building a Strong Brand



In this episode of Marketing Mindset, we sit down with Orion Brown, a seasoned brand strategist with over fifteen years of experience leading cross-functional teams across multiple industries. As the Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color, Orion combines her expertise in consumer insights, brand strategy, and product and packaging innovation to create a product line that truly impacts people’s lives.

Orion shares her journey from a career in brand management for global brands like Kraft Foods and Hasbro to founding her own successful startup. She discusses her deep understanding of consumer insights and shares practical tips on how to leverage them to build a successful brand.

Orion emphasizes the importance of a holistic approach to brand building, from defining your brand values to creating a unique and memorable customer experience.

Whether you’re an entrepreneur looking to start your own brand or a marketing professional…

Watch the video here >>

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