Professor Jiwoong Shin, Program Co-Convener in the Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education, takes a look at three common myths about digital marketing strategies.
Before digital marketing, an unhappy customer might have told six friends about their experience. After digital marketing? That unhappy customer could tell over 6,000 people. Insights like these are why it’s so important to debunk myths related to digital marketing and instead focus on effective and measurable strategies that create the most value for your customers. This eight-week online program offers you the opportunity to do exactly that, as you gain key digital marketing tools with a world-leading business school, embedded in one of the world’s top universities.
Eight weeks, entirely online.
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